KENYA · GUIDE 0989 · EDITION 4.2

Cloth nappy sewing in Kenya: Marketing and Finding Buyers

Reach a buyer who can accept the offer

parents and baby-product retailers

Show baby-product retailers wash-tested samples, actual measurements and material records with a clear statement of fit and care limitations.

Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Reusable cloth nappies in defined sizes with truthful care instructions

Make the first message specific

Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:

Specify cloth nappies by measured fit, fabric layers, fastenings, and truthful care information, checking relevant child-product requirements with competent support before approving sales to parents.

Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.

Use proof that matches the promise

Inspect construction and conduct appropriate fit and care checks, recording laundering changes and fastening security rather than assuming styled photographs prove suitability for every child.

Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.

Follow the lead through to collection

Stage	What to record
Contact	Source of the introduction and permission to follow up.
Qualified enquiry	Required specification, buying authority and timing.
Quotation	Scope, exclusions, price, delivery and payment stages.
Accepted result	Inspect construction and conduct appropriate fit and care checks, recording laundering changes and fastening security rather than assuming styled photographs prove suitability for every child.
Repeat decision	Keep pattern versions, materials, original and washed dimensions, fastenings, defects, and parent feedback so traceability and care instructions reflect the actual construction rather than another supplier's design.

Test samples for fit and laundering before production

Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.

Washing can change fit and confusing fastenings can frustrate parents, so neat samples alone do not justify guaranteed leakage prevention, medical claims, or universal suitability.

Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.

A scope-led outreach draft

The supplied draft below is ready to adapt, not a message already sent:

I am developing cloth-nappy covers with qualified infant-product review. These twelve coded prototypes are not retail stock. Future supply requires approved sizing, components, care instructions and documented performance; no rash-prevention or guaranteed leakage claim is available.

Replace claims with proof of this offer

Sales claim to substantiate	Evidence before repeating the promise
Required result	All twelve remain development stock; no clinical or rash-prevention claims.
Input suitability	Specialist confirms exact composition/finish suitability.
Failure to address honestly	Elastic distorts an opening

Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.