PRACTICAL GUIDES · WORKED EXAMPLES · TOOLS YOU CAN USE
Business
Starter Guides

KENYA · GUIDE 0623 · EDITION 4.2

Junior school science tutoring in Kenya: Customers and Market Demand

The buyer and the buying decision

Learners needing support in a defined junior-school science topic. The offer to test is: Tutor junior school science concepts using safe demonstrations and original practice tasks.

Tutor junior science through syllabus-linked concepts, observation, and safe activities, agreeing materials, supervision, learner questions, and experiments that remain outside available competence or facilities.

Separate interest from an accepted order

Offer one lesson on a chosen concept with a safe observation activity and short exit task.

The purpose of this test is to establish whether the buyer accepts the specified result, delivery arrangement and payment terms. An encouraging interview does not establish repeat demand. Ask what the buyer currently uses, what would make them change supplier and who has authority to approve the first order. Record a refusal as carefully as an enquiry so that unsuccessful offers do not disappear from the evidence.

Collect evidence specific to this offer

Record predictions, observations, explanations, misconceptions, participation, materials used, and changes needed to make subsequent activities clearer, safer, and more relevant to the learners' current topics.

Question to resolveEvidence to retain
What exactly will the buyer accept?Ask learners to predict, observe, and explain a fresh example, checking whether evidence changes their thinking rather than rewarding memorized definitions without practical understanding.
What is included in the first trial?Tutor junior science through syllabus-linked concepts, observation, and safe activities, agreeing materials, supervision, learner questions, and experiments that remain outside available competence or facilities.
How will a prospect see the offer?Work with parent groups or approved school partnerships using a transparent lesson outline.
What must happen before repeating the trial?The learner can explain the observation and answer an original application question.

Decide whether to continue

Review the specification with the buyer before committing to tools or stock. A trial is commercially useful only if actual costs, rejected work, time spent and cash collected can be reconciled. A lively demonstration fails educationally when learners enjoy the spectacle but cannot connect the observation to the scientific idea or distinguish evidence from their initial guess.

If a buyer changes the required output, record a new scope and re-cost the test. Do not count a request for a different product as proof of demand for the original one. Keep personal contact details in your private records and use customer statements publicly only with permission.

Turn the example into a buyer test

Fictional SCI-123 is a junior-level observation lesson using a battery torch, opaque card and white wall. Learners investigate how shadow size changes when the card moves while torch and wall stay fixed. A blank table has card positions near/middle/far, observed outline width and repeated observation. No fabricated measurements or hazardous experiment is supplied.

Buyer discussionEvidence to retain
Specification to confirmNo lasers, mains wiring, flames or chemical work.
Output to inspectTutor checks scientific explanation and reports apparatus limitations.
Failure that can defeat acceptanceShadow blurred

Ask the buyer to describe one acceptable and one unacceptable result. Record the decision maker, price basis, quantity, handover point and payment date privately. A sample request, an encouraging conversation and an accepted order are different evidence. Keep the first commitment within your demonstrated capacity; no customer interview or successful trial is asserted here.

What a failed test should change

Check torch spread and card alignment.. If the offer cannot meet that check, revise the specification or process before promising a repeat. Keep rejected offers and reasons in the same register as positive replies so that your record does not exaggerate demand.

Explore this guide by chapter