KENYA · GUIDE 0528 · EDITION 4.7
Short video ad editing in Kenya: Pricing, Costing and Cash Flow Example
Editorial update: 28 October 2026 · Business planning reference · Review scope
Use one accepted sale unit throughout
Work through a fictional KSh 5,000.00 invoice against KSh 3,350.00 of selected cost lines; distinguish the invoice from collected cash.
This is a planning reference for short video ad editing. The order below is an invented teaching case. It is not a completed customer job, an operating approval or a prediction of demand or earnings.
The example offer and its boundary
Fictional edit VID-28 turns twelve owner-supplied clips into two 20-second vertical ads for a furniture maker: one stool assembly overview and one finished-stool detail reel. Output is two 1080×1920 MP4 drafts, two approved final exports and caption files where the destination supports them. This example format must be checked against the destination before delivery. Filming, product testing, unlicensed music, paid ad placement and structural-strength claims are excluded. The maker approves each product claim and any visible worker's image use.
Charging basis to confirm: video edit. The rates and quantities below are teaching assumptions. Even a previously recorded listing is not adopted here as a current quotation or an earnings forecast.
Itemised arithmetic
| Selected input/activity | Quantity | Assumed unit rate | Selected cost |
|---|---|---|---|
| Footage review hours | 1 | KSh 450.00 | KSh 450.00 |
| Two edit production hours | 4 | KSh 500.00 | KSh 2,000.00 |
| Captions/export review hours | 2 | KSh 450.00 | KSh 900.00 |
| Calculation | Teaching result |
|---|---|
| Selected cost total | KSh 3,350.00 |
| Priced/accepted output | 2 example units |
| Assumed selling price | KSh 2,500.00 |
| Assumed invoice | KSh 5,000.00 |
| Difference before excluded costs and tax | KSh 1,650.00 |
The illustrative batch costs 450 + 2,000 + 900 = 3,350, or 1,675 per ad. Two assumed 2,500 fees give 5,000 revenue and 1,650 pre-tax planning surplus. Music licence, storage subscriptions, reshoots, footage restoration, advertising and tax are excluded. One combined revision round is included; a different storyboard after approval is a new edit scope. Replace editing-time assumptions after inspecting actual source files.
Check cash timing and a weaker outcome
TRAINING-0528: a fictional order for the scoped offer in section 01, using 2 priced units at KSh 2,500.00 each. Buyer group: Small brands and local service businesses. No buyer was contacted and no order was completed.
Teaching invoice = 2 x KSh 2,500.00 = KSh 5,000.00. The selected input lines in section 06 total KSh 3,350.00; their difference from this assumed invoice is KSh 1,650.00 before excluded costs and tax.
For cash-timing practice only, suppose a buyer pays a 30% advance of KSh 1,500.00. The invoice balance is KSh 3,500.00. If the selected input bill is paid before the balance arrives, additional cash of KSh 1,850.00 is needed after applying the advance. The advance is counted once, not again at final collection.
On full collection, total receipts are KSh 5,000.00. Cash against the selected example bill is KSh 1,650.00 before other payments. If a hypothetical 10% increase in the largest selected line (Two edit production hours) adds KSh 200.00, the unchanged invoice leaves KSh 1,450.00 against that revised bill.
If the customer instead leaves 10% of the invoice unpaid, KSh 500.00 is a receivable. Cash collected is KSh 4,500.00 and collected cash less the selected bill is KSh 1,150.00. This differs from invoice margin; do not spend the unpaid amount as though it is already cash.
The scenario is complete only as a teaching record of the stated lines. Add actual excluded startup and operating costs using file 12, and replace every assumed rate before relying on a quote. Use measured accepted output for the actual invoice; unaccepted output is not automatically chargeable.
For an actual quote, add all relevant excluded costs, use measured accepted output, and compare amounts from the same period. An unpaid invoice balance is not available cash. A deposit held for an uncompleted obligation is not automatically earned income.
References and their limits
Captions overview
Caption tracks and burned-in/sidecar export choices; editor menus are version-specific. Reference check recorded 2026-10-26.
Images Tutorial
Purpose-based text alternatives; does not validate marketing performance. Reference check recorded 2026-10-26.
Rights Of A Data Subject
Kenyan privacy principles and data minimisation; not a complete compliance assessment. Reference check recorded 2026-10-26.
Recorded references support only the scope stated beside them. They do not prove current supplier stock, a local quotation, actual buyer demand, operator competence or the feasibility of this particular business. Later editorial changes do not refresh earlier source-check dates.
Prepared by Business Starter Guides using AI-assisted drafting and desk editorial checks. Independent operator trials and specialist certification are not claimed. See the editorial method for the review scope.
Editorial method and evidence limits