KENYA · GUIDE 0669 · EDITION 4.2
Short video production in Kenya
Produce short videos around a defined audience, message and platform format.
A CONCRETE EXAMPLE · ILLUSTRATIVE
Fictional sample order: a bicycle repair shop commissions one 30-second vertical video explaining its puncture-repair booking process. Deliver a 1080 × 1920 MP4, a caption file and a thumbnail from one 90-minute visit, with one consolidated correction round. The shop supplies its correct contact details and approves every service claim. Paid actors, drone shots, music subscriptions, posting and advertising spend are excluded. Obtain permission before including identifiable customers or number plates.
Who is the first customer?
Businesses and creators needing a limited promotional or explanatory clip.
Test the offer
Make one short concept with an approved storyboard before offering a series.
What your operating pack contains
- A business-specific operating guide PDF
- Offline itemised costing and quotation tool
- Supplier request and sales message drafts
- Job-card and quality-response documents
- Offline operations desk: supplier comparison, work checkpoints, accepted deliveries and cash tracking
- Cashflow and launch review: downside scenarios, break-even, 13-week cash plan and trial decision
- Source register and unresolved checks
Delivery and quality
The clip fits the approved message and format without unsubstantiated business claims.
Cost drivers
- Scripting
- Shoot time
- Editing
Use your own supplier quotations. Worked figures in the pack are illustrative and do not establish a verified startup budget or profit forecast.
Evidence and scope
Adobe Premiere: Export caption tracks ↗
Burn-in and sidecar export choices. · Checked 2026-10-26
ODPC guidance: publishing recorded media ↗
Kenyan recorded-media privacy guidance; not production specifications. · Checked 2026-10-26