KENYA · GUIDE 0409 · EDITION 4.2
Terrazzo polishing in Kenya: Marketing and Finding Buyers
Reach a buyer who can accept the offer
Schools, offices and older residential buildings.
Visit facilities managers with a patch-test proposal and disruption timetable.
Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Restore the appearance of existing terrazzo through a defined polishing service.
Make the first message specific
Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:
Inspect the terrazzo's condition and previous treatments, agreeing a test area and separating polishing from crack repair or structural concerns needing an appropriate specialist.
Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.
Use proof that matches the promise
Judge the dried test section under the site's normal lighting, checking finish consistency and edges before agreeing how much improvement can reasonably be expected.
Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.
Follow the lead through to collection
| Stage | What to record |
|---|---|
| Contact | Source of the introduction and permission to follow up. |
| Qualified enquiry | Required specification, buying authority and timing. |
| Quotation | Scope, exclusions, price, delivery and payment stages. |
| Accepted result | Judge the dried test section under the site's normal lighting, checking finish consistency and edges before agreeing how much improvement can reasonably be expected. |
| Repeat decision | Record existing patches, trial results, machine time and edge labour, then use the pilot to set a realistic finish expectation for the whole terrazzo surface. |
Assess and sample a small unobtrusive patch with permission.
Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.
A glossy centre contrasts with dull edges and visible old repairs, leaving the client disappointed because the agreed finish standard covered only the easiest test area.
Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.
A scope-led outreach draft
The supplied draft below is ready to adapt, not a message already sent:
Let us identify the terrazzo and approve a small restoration sample first. I will quote the ten square metres against that achievable finish, including controlled residue handling. Cracks and deeply embedded marks may remain; shine alone is not the entire acceptance criterion.
Replace claims with proof of this offer
| Sales claim to substantiate | Evidence before repeating the promise |
|---|---|
| Required result | Recorded cracks and embedded stains remain visible exceptions; finish is not a structural certification. |
| Input suitability | Ask who controls dust/slurry and what finish/traction evidence is supplied. |
| Failure to address honestly | Circular scratches remain |
Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.