KENYA · GUIDE 0548 · EDITION 4.7
Wedding stationery design in Kenya: Pricing, Costing and Cash Flow Example
Editorial update: 28 October 2026 · Business planning reference · Review scope
Use one accepted sale unit throughout
Work through a fictional KSh 4,800.00 invoice against KSh 3,005.00 of selected cost lines; distinguish the invoice from collected cash.
This is a planning reference for wedding stationery design. The order below is an invented teaching case. It is not a completed customer job, an operating approval or a prediction of demand or earnings.
The example offer and its boundary
Fictional wedding stationery WED-48 designs one 148×105 mm invitation, one matching RSVP card and one digital invitation image. Example copy fields are couple's exact names, date, ceremony venue, reception venue if different, RSVP deadline and host-approved contact. The client orders design only; guest messaging, printing, mailing and event coordination are excluded. A fifty-card supplier example is budget evidence, not a commitment to reproduce the example dimensions at that price.
Charging basis to confirm: stationery set. The rates and quantities below are teaching assumptions. Even a previously recorded listing is not adopted here as a current quotation or an earnings forecast.
Itemised arithmetic
| Selected input/activity | Quantity | Assumed unit rate | Selected cost |
|---|---|---|---|
| Brief/copy proof hours | 1.5 | KSh 450.00 | KSh 675.00 |
| Three-piece design hours | 4 | KSh 450.00 | KSh 1,800.00 |
| Final exports hours | 1 | KSh 450.00 | KSh 450.00 |
| A4 proof sheets | 2 | KSh 40.00 | KSh 80.00 |
| Calculation | Teaching result |
|---|---|
| Selected cost total | KSh 3,005.00 |
| Priced/accepted output | 1 example units |
| Assumed selling price | KSh 4,800.00 |
| Assumed invoice | KSh 4,800.00 |
| Difference before excluded costs and tax | KSh 1,795.00 |
Illustrative design cost is 675 +1,800 +450 +80 =3,005. One assumed 4,800 package yields 1,795 pre-tax planning surplus. Printed invitations, RSVP copies, envelopes, mailing, foil, delivery and tax are excluded. The observed 300 gsm matte standard invitation listing at 180 each totals 9,000 for 50 before artwork/delivery; size and tax are unresolved. Do not combine it with this design fee as a final customer quote without a printer confirmation.
Check cash timing and a weaker outcome
TRAINING-0548: a fictional order for the scoped offer in section 01, using 1 priced units at KSh 4,800.00 each. Buyer group: Couples and wedding planners. No buyer was contacted and no order was completed.
Teaching invoice = 1 x KSh 4,800.00 = KSh 4,800.00. The selected input lines in section 06 total KSh 3,005.00; their difference from this assumed invoice is KSh 1,795.00 before excluded costs and tax.
For cash-timing practice only, suppose a buyer pays a 30% advance of KSh 1,440.00. The invoice balance is KSh 3,360.00. If the selected input bill is paid before the balance arrives, additional cash of KSh 1,565.00 is needed after applying the advance. The advance is counted once, not again at final collection.
On full collection, total receipts are KSh 4,800.00. Cash against the selected example bill is KSh 1,795.00 before other payments. If a hypothetical 10% increase in the largest selected line (Three-piece design hours) adds KSh 180.00, the unchanged invoice leaves KSh 1,615.00 against that revised bill.
If the customer instead leaves 10% of the invoice unpaid, KSh 480.00 is a receivable. Cash collected is KSh 4,320.00 and collected cash less the selected bill is KSh 1,315.00. This differs from invoice margin; do not spend the unpaid amount as though it is already cash.
The scenario is complete only as a teaching record of the stated lines. Add actual excluded startup and operating costs using file 12, and replace every assumed rate before relying on a quote. Use measured accepted output for the actual invoice; unaccepted output is not automatically chargeable.
For an actual quote, add all relevant excluded costs, use measured accepted output, and compare amounts from the same period. An unpaid invoice balance is not available cash. A deposit held for an uncompleted obligation is not automatically earned income.
References and their limits
Wedding Invitation Printing — Printred
Captured 300 gsm matte standard/no-extras invitation configuration; dimensions/tax need confirmation. Reference check recorded 2026-10-26.
Use margins, bleed, rulers, and crop marks
Print export settings; printer must supply its own production specifications. Reference check recorded 2026-10-26.
Licensing — Google Fonts Knowledge
Font licence terms and usage scope; no trademark clearance. Reference check recorded 2026-10-26.
Recorded references support only the scope stated beside them. They do not prove current supplier stock, a local quotation, actual buyer demand, operator competence or the feasibility of this particular business. Later editorial changes do not refresh earlier source-check dates.
Prepared by Business Starter Guides using AI-assisted drafting and desk editorial checks. Independent operator trials and specialist certification are not claimed. See the editorial method for the review scope.
Editorial method and evidence limits