KENYA · GUIDE 0530 · EDITION 4.2
Customer survey service in Kenya
Design and administer a small customer survey under client instructions.
A CONCRETE EXAMPLE · ILLUSTRATIVE
Fictional survey SUR-30 asks thirty willing customers of a repair shop five questions about booking and collection. Deliverables are a short neutral questionnaire, invitation script, de-identified response table and count-based report. Sample question: 'At your most recent visit, how did you book? Walk-in / Phone / Message / Other / Prefer not to say.' No claim of representative population research, causal impact, clinical assessment or guaranteed response rate is included. The shop decides how to invite customers without pressuring them; contact details are not requested by the survey itself.
Who is the first customer?
Businesses testing a specific service question.
Test the offer
Pilot the questionnaire with a few suitable consenting respondents.
What your operating pack contains
- A business-specific operating guide PDF
- Offline itemised costing and quotation tool
- Supplier request and sales message drafts
- Job-card and quality-response documents
- Offline operations desk: supplier comparison, work checkpoints, accepted deliveries and cash tracking
- Cashflow and launch review: downside scenarios, break-even, 13-week cash plan and trial decision
- Source register and unresolved checks
Delivery and quality
Results retain sample size, recruitment method and uncertainty.
Cost drivers
- respondent recruitment
- analysis
- fieldwork
Use your own supplier quotations. Worked figures in the pack are illustrative and do not establish a verified startup budget or profit forecast.
Evidence and scope
Use Surveys in Mailchimp ↗
Hosted survey capability; opened page redirected to Italian; not sampling-method validation. · Checked 2026-10-26
Rights Of A Data Subject ↗
Kenyan privacy principles and data minimisation; not a complete compliance assessment. · Checked 2026-10-26
Import data from data sources (Power Query) ↗
Import preview and data-source workflow; version-specific menus may differ. · Checked 2026-10-26