KENYA · GUIDE 0538 · EDITION 4.2
Digital marketing workshops in Kenya
Teach practical digital marketing tasks without promising certification or income.
A CONCRETE EXAMPLE · ILLUSTRATIVE
Fictional workshop WRK-38 is a two-hour session for eight shop owners on writing an accurate offer, choosing one enquiry action and measuring a small campaign. Each participant leaves with one drafted post, a five-field content calendar and an enquiry-count sheet. Exercise: turn 'Best prices everywhere!' into a factual offer stating product, unit, availability qualification and contact. A second exercise distinguishes 100 impressions, 6 enquiries and 2 owner-confirmed orders without asserting a causal relationship. Live ad spending, account recovery and professional certification are excluded.
Who is the first customer?
Business groups and adult entrepreneurs.
Test the offer
Pilot one session ending with a completed content or measurement task.
What your operating pack contains
- A business-specific operating guide PDF
- Offline itemised costing and quotation tool
- Supplier request and sales message drafts
- Job-card and quality-response documents
- Offline operations desk: supplier comparison, work checkpoints, accepted deliveries and cash tracking
- Cashflow and launch review: downside scenarios, break-even, 13-week cash plan and trial decision
- Source register and unresolved checks
Delivery and quality
Participants leave with usable work and accurate limits on platform outcomes.
Cost drivers
- venue
- preparation
- support
Use your own supplier quotations. Worked figures in the pack are illustrative and do not establish a verified startup budget or profit forecast.
Evidence and scope
Images Tutorial ↗
Purpose-based text alternatives; does not validate marketing performance. · Checked 2026-10-26
Rights Of A Data Subject ↗
Kenyan privacy principles and data minimisation; not a complete compliance assessment. · Checked 2026-10-26
Guidelines for representing your business on Google ↗
Business identity accuracy and profile representation only. · Checked 2026-10-26