KENYA · GUIDE 0538 · EDITION 4.2
Digital marketing workshops in Kenya: Registration and Activity Checks
Define the activity that authorities need to assess
Teach practical digital marketing tasks without promising certification or income.
Teach a bounded marketing task using participants' real business contexts, specifying prerequisite skills, account access needs, practice materials, and what learners should complete independently by the end.
Describe that exact operation when checking requirements. State where the work takes place, whether customers enter the premises, who performs technical tasks and whether you manufacture, resell, deliver or coordinate the service. Requirements can change with these facts; a broad business category is not a complete permit determination.
Sector questions to investigate
- Assess ODPC registration requirements for the actual activity, including direct marketing; do not assume a small-size exemption.
- Document client permissions for account access and use of customer data.
- Check rights to photographs, music and other campaign assets before publication.
Keep registration separate from permission to operate
A registered business name does not itself establish approval of premises, products or professional work. Use the Business Registration Service to check the appropriate registration route. Ask the relevant county office which premises and trading checks apply to the actual activity. Confirm tax and invoicing obligations with KRA for your circumstances rather than copying another trader's treatment.
Prepare a written enquiry
| Information to provide | Business-specific starting point |
|---|---|
| Proposed output | Teach practical digital marketing tasks without promising certification or income. |
| Scope and exclusions | Teach a bounded marketing task using participants' real business contexts, specifying prerequisite skills, account access needs, practice materials, and what learners should complete independently by the end. |
| First operating step | Agree one practical learning outcome and audience skill level, then prepare original materials and safe fictional examples in the selected tools. |
| Quality and acceptance | Ask participants to perform the taught task on a safe practice example, observing whether they can explain audience, offer, measurement, and approval choices without copying mechanically. |
Add the county, location, premises arrangement, scale, equipment and responsible person's qualifications. Ask which authority handles an issue if it falls outside the first office's remit. Record the answer, reference link, date checked and any renewal or inspection condition. A guide's reference list is a route to verification, not an approval document.
Decide what must wait
Do not offer a regulated service or make a safety, accreditation or certification claim that you cannot substantiate. Resolve an unanswered prerequisite before accepting work that depends on it. A demand interview can often precede trading; a paid or physical trial still needs the appropriate permissions and safe arrangements.
A workshop can feel entertaining while failing its purpose when participants leave with jargon, unfinished accounts, and no repeatable action they can carry into their own business.
No universal licence package, current fee or exemption is asserted here. The official links below support only their stated scope.
Prepare a precise activity enquiry
Describe this actual operating scope to the relevant authority or competent adviser: Fictional workshop WRK-38 is a two-hour session for eight shop owners on writing an accurate offer, choosing one enquiry action and measuring a small campaign. Each participant leaves with one drafted post, a five-field content calendar and an enquiry-count sheet. Exercise: turn 'Best prices everywhere!' into a factual offer stating product, unit, availability qualification and contact. A second exercise distinguishes 100 impressions, 6 enquiries and 2 owner-confirmed orders without asserting a causal relationship. Live ad spending, account recovery and professional certification are excluded.
Use these operating details to make the enquiry specific:
| Detail to disclose | Why it can affect the answer |
|---|---|
| Training materials - Eight three-page original workbooks with caption, calendar and measurement exercises. | Explain the actual premises, scale, use and who will perform the task. Ask which current rule applies to these facts. |
| Venue/projector - Accessible room for eight participants and a display visible from the rear seat. | Explain the actual premises, scale, use and who will perform the task. Ask which current rule applies to these facts. |
| Practice dataset - Fictional counts and business examples with answer notes. | Explain the actual premises, scale, use and who will perform the task. Ask which current rule applies to these facts. |
Keep the reply date, official source, exact activity facts and any conditions together. This is an enquiry preparation method, not a determination that a licence, exemption or fee applies. The earlier source dates do not mean legal requirements were rechecked today. Resolve these outstanding checks before relying on a broad business description:
- Venue, participant level, print costs and paid attendance unverified.
- No workshop delivered or learner outcomes measured.