KENYA · GUIDE 0210 · EDITION 4.2
Egg delivery retail in Kenya: Pricing and Break-Even
Price an accepted unit, not an activity title
Start with this sale unit: tray or counted delivery.
Plan egg deliveries around customers' storage space and consumption, deciding whether trays remain with recipients or must be exchanged and recovered on the route.
A quotation needs the accepted quantity or scope, exclusions, completion point, delivery arrangement and payment schedule. Without that specification, two apparently similar prices may pay for different work.
Build the direct-cost sheet
- supplier tray price
- breakages
- route transport
- empty tray handling
Include cracked eggs found at collection, protective tray purchases, route vibration losses, replacement journeys, and time spent counting with customers at each handover.
| Calculation | How to use it |
|---|---|
| Variable cost per accepted unit | Direct inputs, labour, delivery and measured losses divided by accepted units. |
| Contribution per unit | Agreed selling price minus variable cost per unit. |
| Period operating surplus | Contribution from units sold minus fixed overhead for the same period. |
| Break-even units | Fixed overhead divided by positive contribution, rounded up. |
Count rejected output, unsold stock and correction time. Keep fixed overhead in a consistent period; a daily contribution cannot be compared directly with a monthly overhead figure. If contribution is zero or negative, extra sales do not establish a workable break-even point.
Reconcile the cash separately
A customer's unpaid balance cannot pay today's supplier bill. List actual collections, advance payments, supplier deadlines, refunds and recurring bills by date. Separate refundable deposits and money held for an uncompleted commitment from funds freely available for expansion.
A busy delivery round can earn little when breakage is discovered only after departure and every disputed tray creates another journey or an unpaid replacement.
Test a weaker outcome
Recalculate with fewer accepted units, a delayed customer collection or a higher input quotation. Change one assumption at a time to see which constraint matters. Use the actual pilot record: Record supplier collection, tray identifiers where useful, intact counts at loading and handover, breakage locations, customer absence, and payment settlement for each scheduled stop.
Do not interpret the invented financial teaching exercise in the complete manuscript as a market price or predicted income. Replace its assumptions before using it for a real decision. The public planning tool can help with arithmetic; it does not validate the inputs.
Work through this business's example
Test the listed example when things change
These calculations are invented teaching cases derived from this guide's example, "Fictional scoped order; not a current quote or profit forecast.". They are not observed customer results, local quotations or forecasts. They hold the listed input bill constant unless the row explicitly changes it. Excluded expenses and tax still need to be added.
| Case | Accepted / priced output | Example revenue | Listed cost | Difference before excluded costs / tax |
|---|---|---|---|---|
| Original example | 10 | KSh 5,500.00 | KSh 4,900.00 | KSh 600.00 |
| 20% fewer accepted units, rounded down | 8 | KSh 4,400.00 | KSh 4,900.00 | KSh -500.00 |
| 10% reduction in the assumed selling price | 10 | KSh 4,950.00 | KSh 4,900.00 | KSh 50.00 |
| 10% increase in every listed cost | 10 | KSh 5,500.00 | KSh 5,390.00 | KSh 110.00 |
The lower-acceptance case represents the loss of priced output, not a prediction of the actual reject rate. With 8 accepted units, the same listed bill costs KSh 612.50 per accepted unit. Do not divide it by the original 10 units and hide the loss. A whole-job price needs its own agreed acceptance and partial-payment treatment.
Inspect the cost that can change the decision
The largest listed line is Thirty-egg tray of table eggs, tray: 10 at KSh 380.00, giving KSh 3,800.00. A 10% increase in this line alone adds KSh 380.00 to the example bill. Check its exact unit, scope, quotation validity and whether it is a one-off resource or a repeat input before changing the quote.
Keep every input quantity separate from priced output. A fall in accepted output does not automatically reduce already-purchased inputs. Use the itemised costing tool to change the real quantities, rather than scaling the whole bill by a sales percentage.
Connect the commercial check to quality
For egg delivery retail, investigate this concrete failure: Cracked egg on route. The guide's diagnostic check is: Inspect affected egg and tray contact points at handover; compare loading condition record and transport arrangement.. Proposed response: Remove cracked unit from accepted table-egg count and replace from suitable traceable stock under operator controls; recheck adjacent eggs and improve protective loading..
Record what was actually found and rechecked; do not mark a corrected item accepted until the agreed buyer checkpoint has passed. Any rework materials, transport, labour or credit must be added to the actual cost/result record.
A cash-timing exercise using the same example
Assume solely for arithmetic practice that opening cash is zero and the entire listed input bill of KSh 4,900.00 must be paid before handover. With no advance, that amount must be funded before any sale is collected. This deliberately simplified case does not establish when your actual suppliers need payment.
If a buyer hypothetically pays a 30% advance on the example revenue of KSh 5,500.00, cash received would be KSh 1,650.00. Paying the listed bill then leaves KSh -3,250.00. The additional cash needed to avoid a negative balance at that point is KSh 3,250.00. The unpaid remainder is KSh 3,850.00; it is a receivable, not cash already in the business.
The 30% figure is an invented teaching assumption, not a recommended or agreed customer term. Check whether deposits are refundable and which commitments they can actually fund. Do not count the advance again when entering the final collection. Add equipment payments, tax, owner drawings and unlisted operating bills to the dated cash plan as appropriate. The 13-week planner in file 10 shows week-end funding gaps; inspect intra-week dates for a large payment.