KENYA · GUIDE 0551 · EDITION 4.2
Presentation slide design in Kenya: Marketing and Finding Buyers
Reach a buyer who can accept the offer
Businesses, trainers and nonprofit teams.
Show a before-and-after deck built from fictional or licensed material.
Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Design presentation slides around an approved message and audience.
Make the first message specific
Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:
Redesign slides around the presenter's audience, decision, speaking time, and evidence, agreeing whether content restructuring, chart recreation, speaker notes, and template development belong in the assignment scope.
Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.
Use proof that matches the promise
Ask the presenter to rehearse the deck at realistic viewing size, checking whether slides support the spoken argument, chart labels remain readable, and the requested decision is clear.
Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.
Follow the lead through to collection
| Stage | What to record |
|---|---|
| Contact | Source of the introduction and permission to follow up. |
| Qualified enquiry | Required specification, buying authority and timing. |
| Quotation | Scope, exclusions, price, delivery and payment stages. |
| Accepted result | Ask the presenter to rehearse the deck at realistic viewing size, checking whether slides support the spoken argument, chart labels remain readable, and the requested decision is clear. |
| Repeat decision | Retain the audience brief, source figures, slide-purpose notes, rehearsal feedback, accessibility checks, presenter approvals, and adjustments needed after testing fonts, videos, or charts in the delivery environment. |
Redesign a short sample deck without inventing statistics.
Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.
A deck can look impressive while failing when dense slides force the presenter to read verbatim or important evidence disappears on the room's projection screen during delivery.
Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.
A scope-led outreach draft
The supplied draft below is ready to adapt, not a message already sent:
Hello [consultant], I can turn your approved outline into twelve editable slides with two faithfully labelled charts. Send the outline, chart data and the software used for presenting. We will approve the slide map first, then check the final PPTX and PDF for clipping and readability.
Replace claims with proof of this offer
| Sales claim to substantiate | Evidence before repeating the promise |
|---|---|
| Required result | No clipped tables, hidden comments or speaker-note secrets are exposed in the agreed delivery. |
| Input suitability | Ask client to resolve inconsistent totals before design. |
| Failure to address honestly | Chart says percent but source is count |
Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.