KENYA · GUIDE 0524 · EDITION 4.2
Real estate listing copy in Kenya
Write factual property listing copy from owner-approved details.
A CONCRETE EXAMPLE · ILLUSTRATIVE
Fictional property-copy order RE-24 covers three rental apartments, each receiving a 120–180-word listing, a short social caption and a fact-check sheet. Sample wording: 'Two-bedroom apartment at [verified location], on floor [confirmed number]. Viewing by appointment through [authorised agent]. Rent, deposit, service charge and parking terms are listed separately below.' The writer does not inspect structural safety, verify title, collect deposits or claim the property is available without agent confirmation. The job requires written authority from the property representative and supplied evidence for floor area, amenities and charges.
Who is the first customer?
Property managers and authorized property sellers.
Test the offer
Rewrite one listing and flag every unverified statement.
What your operating pack contains
- A business-specific operating guide PDF
- Offline itemised costing and quotation tool
- Supplier request and sales message drafts
- Job-card and quality-response documents
- Offline operations desk: supplier comparison, work checkpoints, accepted deliveries and cash tracking
- Cashflow and launch review: downside scenarios, break-even, 13-week cash plan and trial decision
- Source register and unresolved checks
Delivery and quality
Location, features and terms match supplied evidence; no invented amenities.
Cost drivers
- research
- revision rounds
- format variants
Use your own supplier quotations. Worked figures in the pack are illustrative and do not establish a verified startup budget or profit forecast.
Evidence and scope
Images Tutorial ↗
Purpose-based text alternatives; does not validate marketing performance. · Checked 2026-10-26
Rights Of A Data Subject ↗
Kenyan privacy principles and data minimisation; not a complete compliance assessment. · Checked 2026-10-26
Guidelines for representing your business on Google ↗
Business identity accuracy and profile representation only. · Checked 2026-10-26