KENYA · GUIDE 0592 · EDITION 4.7
Website speed audit in Kenya: Pricing, Costing and Cash Flow Example
Editorial update: 28 October 2026 · Business planning reference · Review scope
Use one accepted sale unit throughout
Work through a fictional KSh 4,200.00 invoice against KSh 3,000.00 of selected cost lines; distinguish the invoice from collected cash.
This is a planning reference for website speed audit. The order below is an invented teaching case. It is not a completed customer job, an operating approval or a prediction of demand or earnings.
The example offer and its boundary
Fictional speed review SPD-92 examines home, services and contact pages with three comparable mobile lab runs per page. Output is nine saved reports, a settings log and three prioritised opportunities. No performance score or improvement is invented; live optimisation and promised search rankings are excluded.
Charging basis to confirm: audit or optimization scope. The rates and quantities below are teaching assumptions. Even a previously recorded listing is not adopted here as a current quotation or an earnings forecast.
Itemised arithmetic
| Selected input/activity | Quantity | Assumed unit rate | Selected cost |
|---|---|---|---|
| Setup hours | 1 | KSh 500.00 | KSh 500.00 |
| Nine-run review hours | 3 | KSh 500.00 | KSh 1,500.00 |
| Findings hours | 2 | KSh 500.00 | KSh 1,000.00 |
| Calculation | Teaching result |
|---|---|
| Selected cost total | KSh 3,000.00 |
| Priced/accepted output | 1 example units |
| Assumed selling price | KSh 4,200.00 |
| Assumed invoice | KSh 4,200.00 |
| Difference before excluded costs and tax | KSh 1,200.00 |
Illustrative cost is 3,000 for six hours at 500. An assumed 4,200 review fee leaves 1,200 pre-tax planning surplus. Hosting, optimisation, paid monitoring, developer fixes and tax are excluded. Nine runs are three pages×three repetitions; no measured score is supplied. A later retest must repeat comparable conditions rather than presenting a different device as an improvement.
Check cash timing and a weaker outcome
TRAINING-0592: a fictional order for the scoped offer in section 01, using 1 priced units at KSh 4,200.00 each. Buyer group: Small businesses with slow key pages. No buyer was contacted and no order was completed.
Teaching invoice = 1 x KSh 4,200.00 = KSh 4,200.00. The selected input lines in section 06 total KSh 3,000.00; their difference from this assumed invoice is KSh 1,200.00 before excluded costs and tax.
For cash-timing practice only, suppose a buyer pays a 30% advance of KSh 1,260.00. The invoice balance is KSh 2,940.00. If the selected input bill is paid before the balance arrives, additional cash of KSh 1,740.00 is needed after applying the advance. The advance is counted once, not again at final collection.
On full collection, total receipts are KSh 4,200.00. Cash against the selected example bill is KSh 1,200.00 before other payments. If a hypothetical 10% increase in the largest selected line (Nine-run review hours) adds KSh 150.00, the unchanged invoice leaves KSh 1,050.00 against that revised bill.
If the customer instead leaves 10% of the invoice unpaid, KSh 420.00 is a receivable. Cash collected is KSh 3,780.00 and collected cash less the selected bill is KSh 780.00. This differs from invoice margin; do not spend the unpaid amount as though it is already cash.
The scenario is complete only as a teaching record of the stated lines. Add actual excluded startup and operating costs using file 12, and replace every assumed rate before relying on a quote. Use measured accepted output for the actual invoice; unaccepted output is not automatically chargeable.
For an actual quote, add all relevant excluded costs, use measured accepted output, and compare amounts from the same period. An unpaid invoice balance is not available cash. A deposit held for an uncompleted obligation is not automatically earned income.
References and their limits
Introduction to Lighthouse — Chrome for Developers
Automated audit execution/report export, not complete security/accessibility certification. Reference check recorded 2026-10-26.
Why lab and field data can differ — web.dev
Lab/field interpretation; no measured client performance supplied. Reference check recorded 2026-10-26.
Rights Of A Data Subject
Kenyan privacy principles and data minimisation; not a complete compliance assessment. Reference check recorded 2026-10-26.
Recorded references support only the scope stated beside them. They do not prove current supplier stock, a local quotation, actual buyer demand, operator competence or the feasibility of this particular business. Later editorial changes do not refresh earlier source-check dates.
Prepared by Business Starter Guides using AI-assisted drafting and desk editorial checks. Independent operator trials and specialist certification are not claimed. See the editorial method for the review scope.
Editorial method and evidence limits