KENYA · GUIDE 0384 · EDITION 4.2
Door lock fitting in Kenya: Marketing and Finding Buyers
Reach a buyer who can accept the offer
Authorized occupants, landlords and property managers.
Work through verified property contacts and avoid promising security outcomes beyond the product specification.
Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Door lock fitting or replacement after verifying customer authority and compatible door dimensions.
Make the first message specific
Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:
Confirm the door material, handing and existing lock arrangement before selecting hardware, agreeing who controls spare keys and any required landlord authorisation for the work.
Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.
Use proof that matches the promise
Ask the authorised user to operate the fitted lock from both sides, checking alignment and key handover while documenting any remaining door movement problem.
Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.
Follow the lead through to collection
| Stage | What to record |
|---|---|
| Contact | Source of the introduction and permission to follow up. |
| Qualified enquiry | Required specification, buying authority and timing. |
| Quotation | Scope, exclusions, price, delivery and payment stages. |
| Accepted result | Ask the authorised user to operate the fitted lock from both sides, checking alignment and key handover while documenting any remaining door movement problem. |
| Repeat decision | Record lock model, door condition, authorised key recipient and operating checks, using the first jobs to identify which doors need repair before a replacement lock. |
Fit a standard replacement on a suitable door and record the full parts and labour scope.
Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.
A new lock works while the door is open but binds when closed, revealing that fitting ignored the frame alignment and the customer's actual locking routine.
Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.
A scope-led outreach draft
The supplied draft below is ready to adapt, not a message already sent:
I can arrange a compatible cylinder change after confirming your authority and the door function. We record both side lengths, agree the key count and test operation and exit before handover. Please send the lock model and door details without sharing key-cut photographs.
Replace claims with proof of this offer
| Sales claim to substantiate | Evidence before repeating the promise |
|---|---|
| Required result | Owner tests required sides before final closure and signs the key tally. |
| Input suitability | Read packaging and fit specification; assess protrusion and compatibility with existing furniture. |
| Failure to address honestly | Key turns with the door open but binds when shut |
Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.