KENYA · GUIDE 0552 · EDITION 4.2

Infographic design in Kenya: Marketing and Finding Buyers

Reach a buyer who can accept the offer

Organizations explaining a specific process or dataset.

Approach communications teams with an evidence-led sample.

Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Turn verified information into a clear original infographic.

Make the first message specific

Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:

Plan the infographic around one defensible message, using client-approved data, defined audience knowledge, source references, and a distribution format that determines how much detail viewers can read.

Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.

Use proof that matches the promise

Ask a reviewer unfamiliar with the data to explain the takeaway, then verify labels, units, comparisons, source attribution, and visual proportions against the approved underlying information carefully.

Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.

Follow the lead through to collection

Stage	What to record
Contact	Source of the introduction and permission to follow up.
Qualified enquiry	Required specification, buying authority and timing.
Quotation	Scope, exclusions, price, delivery and payment stages.
Accepted result	Ask a reviewer unfamiliar with the data to explain the takeaway, then verify labels, units, comparisons, source attribution, and visual proportions against the approved underlying information carefully.
Repeat decision	Keep approved data versions, calculation questions referred to the client, visual encoding decisions, reader interpretations, source references, review corrections, and final exports for each agreed publication placement.

Develop one visual draft with source notes beside key facts.

Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.

An infographic misleads when decorative scale exaggerates differences, omitted denominators change the meaning, or simplified categories imply a conclusion the source data cannot actually support for readers.

Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.

A scope-led outreach draft

The supplied draft below is ready to adapt, not a message already sent:

Hi [owner], I can turn your approved repair counts into one accurate infographic, a social version and a readable text table. Please send category definitions and the reporting period. I will flag denominator or overlap issues before designing so the visual says only what your records support.

Replace claims with proof of this offer

Sales claim to substantiate	Evidence before repeating the promise
Required result	No bar, category or source qualification disappears in the cropped version.
Input suitability	Check sum/denominator and preserve original data separately.
Failure to address honestly	Percentages total over 100

Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.