KENYA · GUIDE 0552 · EDITION 4.2
Infographic design in Kenya: Operations and Quality Checks
Deliver the agreed result consistently
Plan the infographic around one defensible message, using client-approved data, defined audience knowledge, source references, and a distribution format that determines how much detail viewers can read.
The operating sequence for this offer is:
- Identify the intended message and audience, then verify the data and process sources and agree what the infographic may claim.
- Sketch a hierarchy, check scales and relationships and obtain approval of factual labels before final illustration and format adaptation.
- Inspect readability and source attribution at actual size, supply approved formats and retain the evidence used for each important claim.
Put acceptance into the job record
Scale, wording and source attribution do not distort the information.
Ask a reviewer unfamiliar with the data to explain the takeaway, then verify labels, units, comparisons, source attribution, and visual proportions against the approved underlying information carefully.
Inspect at the point where a correction is still possible, then again at handover. Record rejected or incomplete output separately from accepted output. A completed task is not automatically an accepted task, and an invoice does not establish that the customer received the right result.
Measure real capacity
Time preparation, the main operation, transport, cleaning, approvals and correction as applicable. The slowest stage determines how much you can promise. Where two orders need the same person, space or equipment at the same time, resolve the conflict before confirming both deadlines. An additional enquiry should not erase a commitment already made.
| Operating checkpoint | Evidence for this business |
|---|---|
| Before starting | Plan the infographic around one defensible message, using client-approved data, defined audience knowledge, source references, and a distribution format that determines how much detail viewers can read. |
| During delivery | Sketch a hierarchy, check scales and relationships and obtain approval of factual labels before final illustration and format adaptation. |
| At acceptance | Ask a reviewer unfamiliar with the data to explain the takeaway, then verify labels, units, comparisons, source attribution, and visual proportions against the approved underlying information carefully. |
| At the pilot review | Keep approved data versions, calculation questions referred to the client, visual encoding decisions, reader interpretations, source references, review corrections, and final exports for each agreed publication placement. |
Keep a correction and escalation rule
When inputs, access, specifications or customer instructions change, pause the affected work and confirm the effect on time and cost. Do not quietly lower the acceptance standard to avoid a delayed delivery. Keep rework caused by your error distinct from a customer-requested change of scope and agree the remedy clearly.
An infographic misleads when decorative scale exaggerates differences, omitted denominators change the meaning, or simplified categories imply a conclusion the source data cannot actually support for readers.
Retain the minimum records needed to investigate a complaint without disclosing unrelated personal information. Use measured delivery and actual acceptance as the basis for expanding capacity, rather than the maximum theoretical output of a tool or production line.
Operating control points for this exact offer
| Sequence | Work method | Release checkpoint |
|---|---|---|
| 1 | Record categories, denominator, period and whether jobs can have multiple categories. | Here 40+30+20+10=100 and categories are explicitly exclusive; do not assume exclusivity in a real dataset. |
| 2 | Use four comparable bars rather than area icons whose size exaggerates differences. | Bar lengths reflect counts and labels state unit/denominator. |
| 3 | Describe the largest category and actual scope without implying demand trends from one period. | Do not write 'punctures are increasing' without comparison data. |
| 4 | Provide a text summary and four-row data table alongside the image. | Important values do not depend on colour or tiny source notes. |
| 5 | Compare all counts across A4, social version and text; inspect mobile crop and print proof. | No bar, category or source qualification disappears in the cropped version. |
Do not substitute a tick for an observation: record the count, measurement, approved sample or evidence reference used at each checkpoint. Mark unresolved work as held and identify who can approve the recheck.
Diagnose a failure before repeating it
| Observed symptom to investigate | Check the cause | Proposed response |
|---|---|---|
| Percentages total over 100 | Check overlapping categories and denominator. | Label multiple-response data correctly or revise the chart; do not force totals by deleting values. |
| Social crop loses source note | Compare final crop to A4. | Reposition source/period within the visible area. |
| Icons imply wrong scale | Compare visual dimensions with actual counts. | Use a shared bar scale or clearly label non-quantitative decoration. |
These are diagnostic prompts, not proof of the cause in a real incident. Separate suspect output, record any correction and repeat the relevant acceptance check. Link rejected units, rework time, replacement materials, customer credits and collection delays to the actual job result.