KENYA · GUIDE 0769 · EDITION 4.2

Used appliance brokerage in Kenya: Marketing and Finding Buyers

Reach a buyer who can accept the offer

Sellers and buyers of inspected household or office appliances.

Build trust through transparent condition reports and no hidden commissions.

Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Broker used appliances under a clear mandate without making unsupported safety or performance claims.

Make the first message specific

Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:

Agree the broker’s role in locating used appliances, identifying who owns the item, who tests it and what seller statements remain unverified rather than presenting brokerage as a product guarantee.

Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.

Use proof that matches the promise

Arrange an appropriate demonstration or competent inspection for the buyer, matching model details and known defects to the listing before any independently agreed sale proceeds between the parties concerned.

Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.

Follow the lead through to collection

Stage	What to record
Contact	Source of the introduction and permission to follow up.
Qualified enquiry	Required specification, buying authority and timing.
Quotation	Scope, exclusions, price, delivery and payment stages.
Accepted result	Arrange an appropriate demonstration or competent inspection for the buyer, matching model details and known defects to the listing before any independently agreed sale proceeds between the parties concerned.
Repeat decision	Keep seller descriptions, inspection results, disclosed faults, buyer questions and commission agreements, recording where the broker referred a technical question instead of improvising an assurance about appliance condition.

Arrange one transaction with ownership confirmation and a competent testing plan.

Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.

Brokerage fails when an appliance powers on briefly but cannot complete its intended function, or the buyer assumes the intermediary has accepted repair liability that was never agreed beforehand.

Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.

A scope-led outreach draft

The supplied draft below is ready to adapt, not a message already sent:

I can broker your [model] with its serial, disclosed faults and a separately arranged technician report. My fixed fee is [amount], payable at [trigger]. You retain ownership and receive the buyer’s appliance payment directly. Shall we complete the mandate before any listing?

Replace claims with proof of this offer

Sales claim to substantiate	Evidence before repeating the promise
Required result	Payment recipient and ownership handover are acknowledged; erase unnecessary identity copies under the agreed policy.
Input suitability	Verify competence, fee and who receives the report.
Failure to address honestly	Buyer disputes test result

Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.