KENYA · GUIDE 0670 · EDITION 4.2
Video captioning service in Kenya: Marketing and Finding Buyers
Reach a buyer who can accept the offer
Creators, trainers and organizations improving accessibility and comprehension.
Show before-and-after samples using material you are authorized to share.
Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Add accurate captions and readable subtitle files to client-supplied videos.
Make the first message specific
Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:
Agree whether hesitation, overlapping speech and meaningful background sounds belong in captions, especially where training content depends on accurately distinguishing different speakers.
Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.
Use proof that matches the promise
Replay the exported video on a typical phone and compare names, amounts and speaker changes with the source rather than trusting automatic transcription.
Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.
Follow the lead through to collection
| Stage | What to record |
|---|---|
| Contact | Source of the introduction and permission to follow up. |
| Qualified enquiry | Required specification, buying authority and timing. |
| Quotation | Scope, exclusions, price, delivery and payment stages. |
| Accepted result | Replay the exported video on a typical phone and compare names, amounts and speaker changes with the source rather than trusting automatic transcription. |
| Repeat decision | Record transcription corrections, unresolved names, timing adjustments and device readability observations, retaining the terminology decisions that would accelerate another episode from this client. |
Caption a short sample and agree language, timing style and terminology.
Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.
Correct words can still produce unusable captions when line breaks split phrases, text covers demonstrations or rapid exchanges become impossible to follow.
Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.
A scope-led outreach draft
The supplied draft below is ready to adapt, not a message already sent:
I can caption your three locked training videos and provide a test SRT before doing the full set. You receive editable caption files plus review copies, with specialist terms checked against your glossary. Please send one representative clip, the intended playback platform and the name of the person who can resolve unclear machine terminology.
Replace claims with proof of this offer
| Sales claim to substantiate | Evidence before repeating the promise |
|---|---|
| Required result | Each delivered SRT has the correct filename, full final cue and no overlap introduced by a late correction. |
| Input suitability | Import the exported pilot into a second player and check a cue near the end. |
| Failure to address honestly | Captions gradually drift |
Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.