KENYA · GUIDE 0598 · EDITION 4.2
Website content migration in Kenya: Marketing and Finding Buyers
Reach a buyer who can accept the offer
Businesses changing website platforms or hosts.
Offer a documented sample migration before quoting the complete move.
Begin with the problem and specification rather than promising a return on investment you cannot establish. The proposed output is: Move authorized website content with a URL mapping and rollback plan.
Make the first message specific
Explain what you will deliver, what is excluded and what the prospect needs to confirm before a quotation. Use this scope when preparing a sample, demonstration or introduction:
Migrate approved pages and assets using a source-to-destination inventory, preserving essential links, document access, content ownership, and agreed handling of obsolete material.
Ask who approves purchases, who accepts the output and how payment is arranged. These can be different people. An informal recommendation is useful for an introduction but does not replace the buyer's approval.
Use proof that matches the promise
Ask the owner to compare priority journeys before and after migration, checking images, downloads, internal links, forms, and content that should remain unpublished.
Keep approved examples, inspection records or handover evidence that demonstrate this result. Obtain permission before using a customer's name, photograph, premises or work. Do not invent reviews, imply an endorsement or display private contact details as marketing proof.
Follow the lead through to collection
| Stage | What to record |
|---|---|
| Contact | Source of the introduction and permission to follow up. |
| Qualified enquiry | Required specification, buying authority and timing. |
| Quotation | Scope, exclusions, price, delivery and payment stages. |
| Accepted result | Ask the owner to compare priority journeys before and after migration, checking images, downloads, internal links, forms, and content that should remain unpublished. |
| Repeat decision | Keep source mappings, asset permissions, excluded pages, broken-link findings, destination checks, approval records, and remaining items requiring a content-owner decision before release. |
Migrate a small representative page set into staging.
Review what it cost to obtain and fulfil a paying order, including travel and follow-up. High enquiry counts do not compensate for a route or delivery arrangement that loses money. Keep cancellations, complaints and refusals visible when evaluating a channel.
A migration looks complete while losing customer value when old links lead nowhere or downloadable forms disappear despite the main navigation appearing correct.
Expand outreach only when the promised scope can be delivered reliably. Use permission-based follow-up and an achievable response time instead of bulk unsolicited messages.
A scope-led outreach draft
The supplied draft below is ready to adapt, not a message already sent:
Hello [owner], I can migrate ten pages and twenty images with a URL map and staged acceptance checks. Please confirm both site ownership and backup access. We will test old bookmarks and owner editing before authorising a live switch.
Replace claims with proof of this offer
| Sales claim to substantiate | Evidence before repeating the promise |
|---|---|
| Required result | Keep old-site recovery access until agreed acceptance; owner can edit new pages. |
| Input suitability | Identify duplicate basenames. |
| Failure to address honestly | Images missing |
Remove placeholders and replace assumed prices with an approved scope and actual cost estimate. Do not advertise technical certification, current stock, guaranteed income or results you cannot substantiate. Record enquiries, accepted quotes, declined quotes, delivered orders and collected balances separately; a sent message is not a sale.